TikTok's Favourite Horse Farrier.
Oddly satisfying videos watched by millions? It wasn't the plan.
Hi, I’m Sam,
I started sharing clips of my work as a UK registered farrier on TikTok six years ago. Hot shoe, billowing smoke, that fizz on the hoof. Only horse people ever get to experience it, so I thought: why not share?
Inspiring joy and humour in the horse world, supporting causes and championing the best standards in hoofcare is what I do it all for.
2022
Most-watched creator on TikTok, globally
Top 10
Most-watched on TikTok, three years running
13+ yrs
UK registered farrier, DipWCF
7M
Social feeds [confirm current figure]
Let's work together
01 / Brand partnerships
A trusted voice with real professional credentials.
02 / Events, talks and demos
Hands-on farrier demos, live zone talks and presenting.
03 / Modelling
Equestrian, lifestyle and brand shoots, plus riding features with Milo.
Who Sam Has Worked With
In aid of Redwings · As seen on ITV
The Dracott Cup
The charity polo party like no other. Influencers and professional polo players battling it out on the pitch. Back and bigger for 2026.
Developed by a working farrier
The Emergency Shoe Removal Kit
Everything you need to safely remove a twisted or partially detached shoe before your farrier or vet arrives. Rolled in black suede, made to live in the tack room or lorry.
- Buffer
- Plastic hammer
- Shoe pullers
- Nail pullers
- Suede leather roll
- Instructions + demo video
