Registered farrier · TV presenter · Creator
4M
TikTok followers
2.5M
YouTube subscribers
325K
Instagram followers
33.4M
Instagram accounts reached, 30 days
60M+ likes on TikTok
326M views on his most-watched TikTok
Most watched TikTok of 2022
18–34 core audience, UK, Europe and US
Why Sam
In the UK we're home to the kind of equestrian heritage, and brands, that the rest of the world aspires to.
I back up my strong following with real-world professional credentials and relatability within the equestrian sphere. I have my audience's back and want the best for them and their horses. They know that, and they trust in my expertise.
I'm also super visible with a strong brand and clear message, one that's appeared in the UK's most prestigious publications. As an Ambassador for Redwings and The Brooke, I show my audience that I practise what I preach: welfare, best practice and inclusivity are who I am.
As an experienced creator, I'm relaxed and comfortable in front of the camera. As a familiar face across equestrian sport, from Badminton to the Guards Polo Club, I can bring your audience along for the ride whatever the setting.
I'll follow a brief to the letter or, if you need someone to take the ball and run with it, create thoughtful content that hooks, resonates and delivers. No handholding necessary.
Who you'll reach
Across every platform
TikTok
4M followers
A strong UK-based 18–34 audience with international reach. Content drives high engagement across both female and male viewers.
Instagram
325K followers
An 18–34 audience across the UK, Europe and the US. Reels drive most of the reach and keep attracting new, non-follower audiences.
YouTube
2.5M subscribers
A strong subscriber base with consistent performance across Shorts, alongside a mix of short and long-form content.
Facebook
4M+ views in 28 days
A growing, highly active page driven by video and Reels, regularly reaching new audiences.
Presenting & content
Great British Racing
Presenting, filming and social content that brings racing to life on and off the track.
TV
Horse & Country TV
Selected for the All Star Academy, broadcast to a global equestrian audience.
Selected work
Ambassador
Ambassador, and the charity behind the Dracott Cup polo fundraiser.
Ambassador
[One line from Freddie on Sam's role]
Collaboration
Racing content made with the Raceday TV team.
Supporter
Invited by Great British Racing to the RoR awards at Cheltenham Racecourse.
Supporter
Invited by Great British Racing to the RoR awards at Cheltenham Racecourse.